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Series: ASAE publication
Spiral-bound: 220 pages
Publisher: American Society of Agricultural Engineers (June 1, 1995)
Language: English
ISBN-10: 092935561X
ISBN-13: 978-0929355610
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9 x 0.5 x 11.2 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
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Amazon Best Sellers Rank:
#1,212,408 in Books (See Top 100 in Books)
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Hardcover: 416 pages
Publisher: Paizo Inc. (October 2, 2018)
Language: English
ISBN-10: 1936781921
ISBN-13: 978-1936781928
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I'm a fan of Kobold Press. I think they make high quality RPG materials and as a D&D player/DM, I find their products a great addition to my games. I've been playing D&D since the old AD&D system came out in the 70's. I really got excited when TSR would put out supplements that enhanced our gaming world. WoTC seems to take a slightly different approach. While I love Xanathar's Guide to Everything, Mordenkainen's Tome of Foes, and Volo's Guide to Monsters, these are all multi-faceted books. You get some player options, interesting lore, and often new monsters, but none of these books definitively compares to the likes of a Monster Manual II, Fiend Folio, or Deities & Demigods. I get it, they rely on the massive third party community to do this. This is great. I love the idea of getting great work from other authors, and not just WoTC. But, a lot of this material is PDF only. I really like having the book at the table with me. I still play almost exclusively in an "analog" fashion. AS the DM, I bring my books and binder prepared with tabs and bookmarks for my monsters I'll be using. As the player, I show up with my PHB and character sheet, pencils, dice and that's it. I don't use a laptop, tablet, or phone. I know, PDFs can be printed, but artists worked so hard to make beautiful illustrations, and the editors took their time to meticulously pour over the book so it "looks" like the intended vision that I feel a B&W printout just doesn't do the work justice.So, why all this rambling before truly reviewing this book? Well, that's simple. If you're inclined to like the books like I do, then this will be a very treasured purchase. If you don't really play that way, then it might be a bit of a hefty price to shell out.Th book itself is gorgeous. The size is just lightly larger than the WoTC official books, so It fits on the shelf next to them nicely. The binding is solid and the hardcover is a fine quality with a glossy finish. The pages themselves are a nice heavy weight. This may or may not be to your taste. It means the book is thick and heavy. Compared to the Monster Manual, the page count is higher, but not twice that of the MM. However, the book itself is about twice as thick when you place them side by side on their backs. I like the thick paper. It makes it less likely to tear (my AD&D 2E books where terrible for tearing) and they should hold up for years to come.So, how about the content? Well, if you've purchased, or at least look through the Kobold Press Tome of Beasts, then you'll find a bit of a contrast here. While ToB seemed to have a lot of Fey creatures in it, the CC feels much more diverse. I have both books, and really like both of them, but will probably use the CC more often because I can get some really strange and unexpected creatures my players won't know. The layout of the book is what you'd expect. However, there's a nice addition to the appendices that I find just fantastic. They list all of the monsters in the book by type, CR, and terrain. I love it. When building an encounter as the DM, I can easily look up the terrain section to find what would naturally work with my adventure, then cross reference with the CR and easily find new and exciting foes to challenge the players.A few nitpicks. Some of the art is a little inconsistent. I really enjoy the art in the book, but a few will seem like they are just a little "off" from the design standard. This is an excessively small complaint since I like all of the art work. I'm just adding it here because it's something I noticed. I'll also address the usual complaint about CR. The book has new monsters of all varying levels of difficulty. So, variety isn't an issue. The issue is really the CR system itself. I use it. I think it works pretty well. But, sometimes you can get a situation where a lower CR monster seems way harder when used in actual gameplay (or vice versa). This doesn't really bother me. Maybe because I've had experience with older version that really had no good way to demonstrating to the DM or the players how deadly an encounter might be. I feel the DM should be able to creatively adjust "on the fly" if the challenge needs to go up or down. I also like to keep in mind that people are all different. The author may have intended a creature to be used a certain way and then indeed the CR would be well set. But, the reader of the book might have another interpretation and play the creature differently, thus wildly affecting the accuracy of the CR. Let's be honest, both Tiamat and the Tarrasque have a CR of 30. Are they really equal? I would argue no. The Tarrasque, while excruciatingly difficult to defeat, can be defeated. Tiamat, on the other hand, really can not. Oh sure, with epic characters and a huge party, yes. But if we're talking a standard party of 4-6 high level players, Tiamat would almost assuredly kill them all (at least if the DM is playing her properly). So, to conclude the CR rant, I find no fault with this book for CR.In summary, this is an fantastic expansion to your list of monsters to use in your 5e campaign. The books is high quality in both substance and production. I highly recommend adding it to your RPG library.
This book is simply an amazing supplement for your inventory of monsters to launch at your players. Ranging anywhere from a human swarm bar brawl, to a ghost dragon, to lich variants, you'll have a wide array of encounters from which to choose. The artwork is great, and the binding solid. This is a must-have for every DM in the 5e world.
The Creature Codex is an excellent product. It's chopped full of kewl monsters and nice illistrations. My top ten faves: 10. Ahuizotl ( semi-aquatic beast from Aztec myth with an awesome tail claw, perfect for pick pocketing or drowning a hapless grappled wizard.) 2. Ahu-Nixta ( it's just kewl ) 3. Alp( a shapeshifting fey empowered by your fears) 4. Eye of the Gods. ( It's an angel.) 5. Arcamag ( it's a magic tick that helps and hurts spell-casters) 6. Arcanaphage( looks like a giant sea slug and eats magic.) 7. Bar Brawl( just some kewl mechanics for a regular hazard that your party might encounter). 8. Exploding Toad ( goblin alchemist make them, they are toads that self- destruct in a burst, adds some interest to goblin encounters.) 9. Keg Golem ( it's a Golem and a beer keg, what every party needs.,) 10. Snow hag( an excellent low level boss monster. Also a hag. She pairs well with Beli and Fraughashar from the Tome of Beast, and ice mephits from the monster manual). Most of the monsters are from preexisting mythologies and there is plenty of preexisting folklore to fill in the gaps were the monster folklore might fill incomplete, and most of the monsters feature interesting game mechanics that can change the way that a character party approach encounters, there are however a few misses: dark folk feel undeveloped, kryt feel a bit empty, and ghost boars are just giant boars with the ability to turn ethereal. Still the book is well worth the investment.
Once again Kobold Press has knocked it out of the park with another great collection of unique monsters to unleash in your games of Dungeons and Dragons. I was a huge fan of the Tome of Beasts for 5th edition, and jumped at the first chance to get my hands on this followup. Contained in this book is 400+ new monsters that will bring a great level of challenge to the table and has the players going "Oooh, what's that thing?"This time around the format is a bit better compared to Tome of Beasts, with the layouts being much more clear and every page having its own monster and information about it, with some beasts getting multiple pages as necessary. Also like the previous entry, this book was made with Kobold Press' Midgard campaign setting in mind, but is in no way tethered to that setting and can be used in nearly any D&D scenario you can think of with little exception.Easily worth the price. Double the size and content of the WoTC Monster Manual and at the same cost +/-. Pick this up if you need to expand your roster to unleash on unsuspecting adventurers.
Perfect follow up to tome of beasts. If you are a DM who loves throwing random monsters at your players, this book has exceptional art and original monsters, as well as NPCs. Worth your money! (Back of the book pictured)
Along with Tome of Beasts, the Creature Codex really opens up the world of D&D beyond the already expansive boundaries of the monsters offered in WoTC's official materials. No matter the environment or setting, this book has plenty to offer to surprise and challenge your players.
Kobold Press is killing it with this and the first Tome of Beasts. They're both huge, filled with beautifully created art, and the monsters have my mind already racing with possibilities to throw at my players.Between this, the first Tome of Beasts, and the DnD 5e Monster Manual, I think I'm set for creatures for the lifetime of 5th edition. (Not that I won't be buying the next one they come out with)
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Product details
File Size: 439 KB
Print Length: 112 pages
Publisher: Sky Pony (October 30, 2018)
Publication Date: October 30, 2018
Sold by: Simon & Schuster Digital Sales Inc.
Language: English
ASIN: B07FQVD28D
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Review
“Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation. Based on my experience advising firms, I believe that the material presented in the book strikes the right balance of rigorous analysis and strategic relevance. Case studies presented in the book provide the necessary context for the application of statistical tools and allow managers and MBA students to learn the challenges in implementing analytics.”--V. Kumar, Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University “This is exactly the book I have been looking for to teach customer analytics! It will fill an important gap in the market as it teaches practical approaches to gain customer insights based on big data that is increasingly available to organizations.”--Harald J. van Heerde, MSc, Ph.D., Research Professor of Marketing, Massey University, School of Communication, Journalism, and Marketing “Retail’s transformation is still in the early innings. The Internet and mobile have combined to create unprecedented insight into consumer behavior and customer preferences unbound by time or space. Mastery of marketing and customer analytics has become ‘table stakes’ for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book.”--Matt Kaness, Chief Strategy Officer, Urban Outfitters “I strongly recommend Cutting-Edge Marketing Analytics for managers seeking to build an analytics-driven marketing function. In this book, the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems.”--Nino Ninov, Vice President, Strategic Research and Analysis, Rosetta Stone
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“Cutting-Edge Marketing Analytics presents managers with an excellent roadmap for marketing resource allocation.... The material presented in the book strikes the right balance of rigorous analysis and strategic relevance.”--V. Kumar, Executive Director, Center for Excellence in Brand and Customer Management, and Director of the Ph.D. Program in Marketing, J. Mack Robinson College of Business, Georgia State University “Mastery of marketing and customer analytics has become ‘table stakes’ for understanding and pleasing the customer--job one in retail. Practitioners looking for real world applications with a balanced overview of the underlying theory would be well served by reading this book.”--Matt Kaness, Chief Strategy Officer, Urban Outfitters “...the authors have struck the right balance of analytical sophistication and managerial relevance. The case studies provide a good opportunity for applying the analytics techniques to real problems.”--Nino Ninov, Vice President, Strategic Research and Analysis, Rosetta Stone This is today’s most practical guide to modern marketing analytics. Through cutting-edge case studies, you’ll learn how to connect marketing inputs to customer behavior, use predictive models to develop what-if scenarios, and effectively apply analytics to strategy and decision-making. The authors show how to integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. For each of several key marketing challenges, they guide you through planning and performing analyses, exploring options, and using what you learn to improve marketing performance. Each section provides all the statistical knowledge and sample data you need to conduct your own analyses, paired with real world examples showing how experts are doing it. Then, drawing on their experience with more than 100 marketing executives, the authors offer a complete blueprint for overcoming obstacles to successful implementation. In Cutting-Edge Marketing Analytics, three pioneering experts introduce today’s most valuable marketing analytics methods and tools and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, providing you an opportunity to apply the marketing analytics techniques for solving key problems ranging from resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. Each section contains technical notes that provide statistical background and case studies. All the case studies are accompanied by real data used by the protagonists to make decisions. As you practice hands on, you’ll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with your managerial sensibilities, master core statistical tools such as regression and cluster analysis, and discover how to avoid common pitfalls in experimental design. This text will be invaluable to all marketing professionals interfacing with analytics or specializing in analytics and/or business intelligence and for all students in graduate-level courses on marketing analytics, effectiveness, or metrics. Methods, tools, and best practices for: Resource allocation Product analytics Marketing mix analytics Customer analytics Digital analytics Effective implementation of analytics in your organization
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Product details
Series: FT Press Analytics
Hardcover: 320 pages
Publisher: Pearson FT Press; 1 edition (July 10, 2014)
Language: English
ISBN-10: 0133552527
ISBN-13: 978-0133552522
Product Dimensions:
7.3 x 1 x 9.2 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
3.9 out of 5 stars
15 customer reviews
Amazon Best Sellers Rank:
#66,013 in Books (See Top 100 in Books)
I wrote an extremely lengthy review of this book. Took as part of MBA marketing analytics from top 20 national school.. It is both quant heavy and quality writing. I found the reading quiet difficult at first but turns out it provides a lot of insights into marketing analytics. I’ve even made power point slides for few chapters in this book
Although I bought the book "Cutting Edge Marketing Analytics" new, some of the pages in the book are so lightly printed you can barely read them. Obviously, I am not happy to have paid $70 for what's supposed to be a new book with poor print quality! Since class is underway, I do not have time to return the book and wait to receive a replacement.
There are no datasets to work with. Marketing Analytics: Data-Driven Techniques with Microsoft Excel is a much better book on the topic.
Perfect thanks for quick shipping and a seemless delivery..
Good
Arrived new and shrink-wrapped
Rather dull and thin 'edge'. I'm returning it.
I couldn't help myself and wait until the printed version come out, so I just bought the kindle version. It is a great book that bridges the gap between relevant theory and real cases. Very good approach.Despite the need for managers to justify marketing expenditures and contribute to bring higher level of profitability to the company, a considerable amount of companies do not have a properly marketing resource allocation analysis. Also, most of marketers have asked for the development of tools and methodologies to support their decisions.This book came out in a perfect time to provide marketers with the necessary knowledge to do that.All chapters are very good and important. One of my favorites is chapter 22 "implementing marketing analytics". This is a great challenge and this chapter helps to move from analytics to action.I am a professor of Marketing at FGV in Brazil and this book will be part of the reading materials in my marketing analytics classes.Very important contribution to our field. Definitely recommend this book. The content corroborates with the title, that is, cutting-edge marketing analytics.
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Product details
Unknown Binding
Publisher: Dept. of Tourism (1988)
Language: English
ASIN: B00071JUAS
Average Customer Review:
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Free PDF Kombucha, Kefir, and Beyond: A Fun and Flavorful Guide to Fermenting Your Own Probiotic Beverages at Home, by Alex Lewin Raquel Guajardo
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Kombucha, Kefir, and Beyond: A Fun and Flavorful Guide to Fermenting Your Own Probiotic Beverages at Home, by Alex Lewin Raquel Guajardo
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About the Author
Alex Lewin, a graduate of the Cambridge School of Culinary Arts and the Institute for Integrative Nutrition, seeks to create a healthier and tastier world by spreading the word about fermentation and real food. He teaches fermentation classes and workshops and serves on the board of the Boston Public Market Association, working to create a year-round indoor market selling local food. He lives in Boston and San Francisco. Raquel Guajardo runs a cooking school in Monterrey, Mexico and has a business selling fermented beverages and foods.
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Product details
Hardcover: 208 pages
Publisher: Fair Winds Press (September 1, 2017)
Language: English
ISBN-10: 1592337384
ISBN-13: 978-1592337385
Product Dimensions:
8 x 0.8 x 9.5 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
24 customer reviews
Amazon Best Sellers Rank:
#40,729 in Books (See Top 100 in Books)
Reading several of the other reviews it's obvious that this book is highly appreciated by food experts. My perspective is one of a food enthusiast with little real knowledge. This book is fantastic. The information flows in a way that make me feel smarter just reading. The content has/is persuading me to not only try fermented foods, but to consider making them, all a pretty big leap for me.
So many reasons to love this book:1. It is a beautiful book. The paper, photography, font choices etc. make it really pleasant to read and something you could have out on the counter in your kitchen.2. The recipes are easy to follow and they sound delicious (I haven't tried them all yet, so can't say whether they taste as good as they sound...)3. It feels like Alex and Raquel are right there with you, because their writing is so friendly and approachable.4. The science at the beginning of the book (and throughout in recipes) is really interesting.Definitely a great book to own, and a really nice alternative host gift to wine or flowers.
Wish i had known this information 40 years ago! Buy this book stop drinking soda and start drinking healthy
I'm crazy about this book. It is fantastic!! Very educational, yet simple and clear. Perfect for newbies to fermentation. Very well-written.
The book is a good read, easy to follow, was fermenting the same day the book came, have several books on fermenting, this will be my go to book.
Delivered as advertised. Many good recipes.
The best Book out there to learn about this amazing craft.
A really gets into the science. Very knowledgeable
Kombucha, Kefir, and Beyond: A Fun and Flavorful Guide to Fermenting Your Own Probiotic Beverages at Home, by Alex Lewin Raquel Guajardo PDF
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About the Author
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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Product details
Series: Voices That Matter
Paperback: 256 pages
Publisher: New Riders; 1 edition (April 24, 2011)
Language: English
ISBN-10: 0321767535
ISBN-13: 978-0321767530
Product Dimensions:
7 x 0.7 x 8.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
173 customer reviews
Amazon Best Sellers Rank:
#15,949 in Books (See Top 100 in Books)
Typographic structure. One of the most insightful courses that helped clarify my thoughts as a graphic designer was a writing course. It started with an understanding of how our brains need to structure information in order to understand it. To create typographic structure that really serves people it is necessary to understand these deep structures. How all new information links to new whether that is in a sentence, a paragraph, or an article. How the beginning and ending of a piece is a natural point of emphasis, etc. This book deals with how we read, how we think, how we absorb information. All in one place. I deeply recommend it. Starting with anyone in a beginning typography class to seasoned professionals.
There's a lot of great information in this book. Unfortunately, pretty much every single time I tried to visit one of the URLs referenced throughout the book, I found that the page in question was no longer available. The author should really consider updating these (and maybe using URL shorteners in the process to make the URLs more readable). Still, great book.
This book, targeting designers, is a recommended reading for whoever wants to have an overview of knowledge in human behavior. It covers a wide range of topics in a concise way and its arguments are well supported by research. Its merit may also be its limitation: it does not cover any issue in detail. Thus, it is a good introductory reading, but design professionals and other readers ought to go beyond this book if they wish to have a more complete understanding of human behavior in all its complexity.
I liked the format of this because I could reach a section or two or three at a time and still feel like I was making progress through the book. It was useful to highlight things that come up a lot in my professional life, so I can refer back and cite some of the studies, or even just have the information tucked in my mind, so when people behave a certain way I can nod knowingly to myself and approach the situation with a little backup.
I'm only half way through the book, but I felt inclined to give some positive comments. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with information. At the end of each segment, there is a very brief section called "Takeaways" that sums up what you just read, and I've found in a few cases, this includes things that one may or may not have gathered by reading between the lines, if you will. Whether it's to ensure that you don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate. As a designer, it's so important that you understand your target audience, or even how humans think in general... this is a MUST BUY!
This is it - a list of 100 facts about how human brain works, with almost no linking of how this knowledge can be applied to design, or to any other area. Probably worth reading if you like collecting fun facts about everything, but it's definitely not the best book for someone who looks for practical advice on how to make their designs better.
This is a must read book for designers of any kind. Some of the "studies" and research backing the claims are questionable though. I mean, really, you could say that everyone draws a coffee cup from a canonical point of view based on many theories and studies... or you might just say that's usually the way everyone experiences a coffee cup, thus we depict it that way in drawing. But, all in all, this book presents some great reminders of principles that we know to be true but don't consciously evaluate day to day. If nothing else, you can use it as ammunition to back-up you design choices.
Great book. Written in an engaging way. The information is high level but it gives the basics so designers can use the guidelines immediately and prevents readers getting bogged down in too much science.
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